GEN SENCE Japanese pattern hand-painted & remake clothes

“GEN SENCE” is a brand that combines the tradition of hand-painted Kyo-Yuzen, which lives in Kyoto, with modern sensibility and technology. Fashion items such as T-shirts and hoodies are given a different personality with bold drawings and calligraphy, playful remakes and hand embroidery.

“GEN SENCE” is created by Nao Aratani of Kyoto’s wet painting Yuzen studio “Ao”. The origin of the brand name is "GEN" and "SENCE". The idea is to "deliver a work that has a sense of making the person who wears it return to their original spirit, becomes energetic, and makes them smile."

In addition to the unique gradation dyeing technique that is good at ink painting, the remake and embroidery of colorful Japanese pattern fabrics create an attractive mix of Japanese and Western that has never been seen before. All of them give us energy with their lively expressions and bright colors. Please take a look at the works of “GEN SENCE”, which are rich in variations.