graphzero Denim brand from Kurashiki/Kojima Original jeans/pants/denim

The Kojima area of Kurashiki City, Okayama Prefecture, is the birthplace of domestic jeans and one of the world's leading jeans production areas. Founded here in the spring of 2004, Graph Zero is an up-and-coming denim brand that has been gaining attention for its original jeans, which are hand-dyed and faded in a way that would be unprofitable for major companies.

Graph Zero began when Tetsuya Suzuki, the current CEO, who was born in a fabric store in Kojima, Kurashiki, asked local jeans craftsmen, "Why don't we create a denim brand from Kojima?" In response to the proposal, members well versed in jeans making, from fabrics to sewing, dyeing, and processing, came together and Graph Zero was born.

Graph Zero was started with 800,000 yen pooled together by the members, and began to attract attention, especially from jeans enthusiasts, due to its rarity and high design. Then, within two years of the brand's establishment, it was being featured prominently in fashion magazines, on TV and radio, as well as in trade publications such as Nikkei MJ (Nikkei Distribution Newspaper) and Senken Shimbun.

The brand name "Graph Zero" means "starting manufacturing from the zero point of the graph." The members who are at the very top of the jeans production process are the first to know the latest trends in jeans and are working on cutting-edge manufacturing. In addition to original jeans that have the flavor and depth that can only be achieved by artisans' handiwork, they also produce standard denim, T-shirts, and tops that are particular about materials and sewing.