SO PHAT

SO PHAT

“SO PHAT” is a new brand produced by “graphzero” , a brand in the Kojima area of ​​Kurashiki City, Okayama Prefecture, which is also one of the world’s leading jeans production areas.

"SO" refers to "very" in the subjective sense, and represents a higher level. In addition, Sunday is called "Sontag" in German, and the idea is that those who wear it will be able to enjoy Sundays.

"PHAT" is an abbreviation of "pretty hot and tempting" and means "very good", "wonderful", "cool", "cool" and "stylish".

"SO PHAT" is "Mecha cool! You're super cool! Aiming to make you say that when you pick it up, we are proposing work items that are not only particular about materials and fabrics, but also casually designed and highly functional.

Click here for HEART MADE BASE and other items

Denim brand “graphzero” directly handled by jeans craftsmen in Kojima, Kurashiki City, which is the number one jeans production area in Japan.

BLUE LOOM, a women's brand based in Kojima, Kurashiki City, takes on the challenge of creating new products while incorporating classic elements.