August 26, 2025 \Light, soft, and holds a lot!/The "Reactive Dyed Big One Shoulder Bag" from Butler Verner Sails, based in Tokyo, has arrived! Read now
August 19, 2025 Introducing the new brand "jidai"! It's an upcycled brand created by the manufacturing group waji! Read now
July 28, 2025 [Be chic this summer with a folding fan...] Mini fans are nice, but the coolness of a folding fan is something else entirely. We introduce the Kyo-Yuzen folding fans from Shogado in Kyoto. Read now
July 22, 2025 The day of the strongest luck! July 24th (Thursday) is a day of three auspicious days, Tensha Day, Ichirimanbai Day, and Taian Day, making it the day of the strongest luck!! Why not buy a new wallet...?☆ Read now
July 11, 2025 Add a subtle coolness to your outfit - Straw hat special feature - Try wearing a straw hat and enjoy a light, summery look♪ Read now
July 4, 2025 We have received jeans made from carefully selected original fabrics from graphzero, a factory brand born in Kojima, Okayama Prefecture, the holy land of jeans. Read now
July 1, 2025 \Make a wish on Tanabata/July 7th is Tanabata. In this season when people make wishes to the night sky, we will introduce accessories and objects with a star motif. Read now
July 1, 2025 Special feature on accessories and objects that will make you excited on rainy days!! "Is it raining today...?" will turn into "I'll wear this today." Here are some items that will make you like rainy days a little more! Read now
June 24, 2025 graphzero & Summer Items Special Feature: Feel uplifted every time you wear them! From graphzero, a factory brand born in Kojima, Okayama Prefecture, the mecca of jeans, comes a new line of T-shirts for this season, packed with attention to detail. Read now
June 10, 2025 ☆Featured Aoneko new bags & staff favorite items☆Father's Day gift feature also available Read now
June 3, 2025 ☆ Sunday, June 15th is Father's Day ☆ We have picked out some special gifts to send to your father, and we will also introduce some sustainable hats from Okamoto Hats, a small hat workshop in Shirahama Town, Wakayama! Read now