Broom Craft: Kitchen Brushes and Trivets Made from Shuro Palm, From Wakayama

Connecting Wakayama's Tradition to the Future – Shuro Tools for Everyday Life

"Broom Craft" is a brand launched in 2020 by Shinkai Sangyo, a company that has manufactured shuro (hemp palm) rope in Kainan City, Wakayama Prefecture for many years, with the aim of preserving a dwindling tradition for future generations.

A major characteristic of this brand is that the "real-world perspective of users," primarily housewives who are artisans themselves, is utilized in product development. A prime example of this is their kitchen brush, which makes luxurious use of natural shuro.

This brush, born from the artisans' own desire for "greater ease of use" in their daily chores, is most notably characterized by the diagonally cut tips of its bristles. This exquisite angle allows it to fit perfectly against the curves of frying pans and pots, making it comfortable to scrub away stubborn grease and grime.

Furthermore, in terms of manufacturing, it employs a unique patented method where the fibers are folded back and bundled to prevent shedding, ensuring high durability to withstand daily dishwashing. Broom Craft's kitchen brushes, combining the unique suppleness and resilience of traditional shuro material with meticulous innovations tailored to modern life, are reliable tools that comfortably support daily kitchen tasks.