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“YoriTo” Bringing traditional Japanese culture to modern lifestyles


The brand "YoriTo" was born from the desire to pass on traditional Japanese culture from the past to the present, and from the present to future generations. It is also a sister brand of the Japanese pattern brand "Zen" from Kyoto.

The brand name "YoriTo" means "twisted thread" that is indispensable for clothing. Based on Japanese culture, technology, materials, ideas, and warmth, it contains the desire to "create a single product by twisting countless threads" such as trends and overseas culture.

Japanese pattern items have a strong image, but YoriTo offers contemporary items such as one-wash jeans accented with sashiko fabric from Mikawa cotton, a regionally certified brand, and three-quarter sleeve shirts made from high-quality French linen that has been naturally dyed. Develop more casual items that match your lifestyle.

By sublimating the good old traditions of Japan into a modern lifestyle and adding the spice of playfulness, we will create new items with free ideas that make you feel more familiar with tradition.