BLUE LOOM Women's brand produced by graphzero

BLUE LOOM

The Kojima region of Kurashiki City, Okayama Prefecture, is one of the world's leading jeans production areas. Founded here in the spring of 2004, "graphzero" is an up-and-coming denim brand that has been gaining attention for its original jeans, which are hand-dyed and faded in a way that would be unprofitable for major companies.

"BlueLoom" was born as a women's brand produced by graphzero. "Loom" means "loom". The brand name comes from "Loom", which is essential for forming fabric.

In this world overflowing with things, we do not create products that follow trends, but rather create things from scratch, something that has never been done before, based on a consistent factory-based philosophy.

Depending on the era, various looms and clothes have been produced. "BlueLoom" incorporates traditional and classic elements while challenging itself to create new products.

With a focus on people's lifestyles and the joy of making and wearing them, we offer denim-focused items that become more beautiful and dynamic as time passes.

We communicate daily as a familiar brand that is close to people.