graphzero Denim brand from Kurashiki/Kojima Original jeans/pants/denim

The Kojima area of ​​Kurashiki City, Okayama Prefecture is the birthplace of domestic jeans and one of the world's leading jeans production areas. [Graph Zero], which was established in this area in the spring of 2004, is an up-and-coming denim brand that is attracting attention for its original jeans that are hand-dyed and faded, which is not profitable for major brands.

Graph Zero began when Tetsuya Suzuki, a modern leader born in a fabric store in Kojima, Kurashiki, appealed to local jeans craftsmen to create a denim brand from Kojima. In response to this proposal, members who are experts in making jeans, including fabrics, sewing, dyeing, and processing, came together and Graph Zero was born.

Graph Zero, which started with 800,000 yen donated by members, began to attract attention, especially among jeans enthusiasts, due to its rarity and high design quality. Less than two years after the brand was established, the brand was widely featured in fashion magazines, TV and radio, as well as industry magazines such as Nikkei MJ (Nikkei Ryutsu Shimbun) and Senken Shimbun.

The brand name "Graph Zero" has the meaning of "starting manufacturing from the zero point on the graph." Our members, who are the most upstream in jeans production, are the first to know about the latest trends in jeans and are working on cutting-edge manufacturing. In addition to original jeans that have the flavor and depth that can only be achieved by handmade craftsmanship, we also produce standard denim, T-shirts, and tops that are carefully selected for their materials and stitching.