Skip to content
500 yen OFF coupon for friend registration! LINE Official Account
500 yen OFF coupon for friend registration! LINE Official Account

SO PHAT

SO PHAT

SO PHAT

“SO PHAT” is a new brand produced by “graphzero” , a brand in the Kojima area of ​​Kurashiki City, Okayama Prefecture, which is also one of the world’s leading jeans production areas.

"SO" refers to "very" in the subjective sense, and represents a higher level. In addition, Sunday is called "Sontag" in German, and the idea is that those who wear it will be able to enjoy Sundays.

"PHAT" is an abbreviation of "pretty hot and tempting" and means "very good", "wonderful", "cool", "cool" and "stylish".

"SO PHAT" is "Mecha cool! You're super cool! Aiming to make you say that when you pick it up, we are proposing work items that are not only particular about materials and fabrics, but also casually designed and highly functional.

Click here for HEART MADE BASE and other items


Denim brand “graphzero” directly handled by jeans craftsmen in Kojima, Kurashiki City, which is the number one jeans production area in Japan.

BLUE LOOM, a women's brand based in Kojima, Kurashiki City, takes on the challenge of creating new products while incorporating classic elements.
  • [2 colors] SO PHAT Newsboy Hat Pique German Cord Cross Ladies Men's [GZ-SPHAT20-001]

    Original price $2,044.02 - Original price $2,044.02
    Original price
    $2,044.02
    $2,044.02 - $2,044.02
    Current price $2,044.02

    [Choose from 2 colors] SO PHAT Newsboy Hat Pique German Cord Cross Women's Men's [GZ-SPHAT20-001] "SO PHAT" is a new brand produced by "grap...

    View full details
    Original price $2,044.02 - Original price $2,044.02
    Original price
    $2,044.02
    $2,044.02 - $2,044.02
    Current price $2,044.02
  • SO PHAT UTILITY APRON Work Apron Patchwork [GZ-SPHAT21-104-PW]

    Original price $2,880.22 - Original price $2,880.22
    Original price
    $2,880.22
    $2,880.22 - $2,880.22
    Current price $2,880.22

    "SO PHAT" is a new brand produced by "graphzero", a brand in the Kojima area of ​​Kurashiki City, Okayama Prefecture, which is also one of the worl...

    View full details
    Original price $2,880.22 - Original price $2,880.22
    Original price
    $2,880.22
    $2,880.22 - $2,880.22
    Current price $2,880.22
  • [3 colors] SO PHAT UTILITY APRON work apron Navajo pattern [GZ-SPHAT21-104]

    Original price $2,880.22 - Original price $2,880.22
    Original price
    $2,880.22
    $2,880.22 - $2,880.22
    Current price $2,880.22

    "SO PHAT" is a new brand produced by "graphzero", a brand in the Kojima area of ​​Kurashiki City, Okayama Prefecture, which is also one of the worl...

    View full details
    Original price $2,880.22 - Original price $2,880.22
    Original price
    $2,880.22
    $2,880.22 - $2,880.22
    Current price $2,880.22
  • SO PHAT Hat Denim Hat Fatigue Hat Women's Men's [GZ-SPHAT20-004]

    Original price $1,967.37 - Original price $1,967.37
    Original price
    $1,967.37
    $1,967.37 - $1,967.37
    Current price $1,967.37

    [Choose from 2 colors] SO PHAT Hat Denim Hat Fatigue Hat Women's Men's [GZ-SPHAT20-004] "SO PHAT" is a new brand produced by "graphzero", a ...

    View full details
    Original price $1,967.37 - Original price $1,967.37
    Original price
    $1,967.37
    $1,967.37 - $1,967.37
    Current price $1,967.37
  • [2 colors] SO PHAT baseball cap hat picket indigo ladies men [GZ-SPHAT20-003]

    Original price $1,737.42 - Original price $1,737.42
    Original price
    $1,737.42
    $1,737.42 - $1,737.42
    Current price $1,737.42

    [Choose from 2 colors] SO PHAT Baseball Cap Hat Denim Pique Indigo Women's Men's [GZ-SPHAT20-003] "SO PHAT" is a new brand produced by a bra...

    View full details
    Original price $1,737.42 - Original price $1,737.42
    Original price
    $1,737.42
    $1,737.42 - $1,737.42
    Current price $1,737.42